Job Objective:

The Brand Consultant position is responsible for assisting businesses in evaluating, reshaping, and developing brand strategies. The primary focus is on conducting brand audits, providing specific recommendations, and establishing initial execution plans.

Key Responsibilities:

• Brand Audit: Conduct a comprehensive assessment of the current state of the brand, including analyzing strengths, weaknesses, opportunities, and threats. Evaluate customer perceptions, product structure, brand messaging, and current marketing activities.
• Market Analysis: Research and analyze the market, identify competitive positioning, industry trends, and unique selling points to gain insights into the client’s business environment.
• Strategic Planning: Based on the results of the brand audit and market analysis, propose specific brand orientation strategies to enhance and develop the client’s brand.
• Initial Execution Plan: Develop an execution plan for brand improvement, including objectives, specific steps, required resources, and the timeline for brand-related activities.
• Consultation and Support: Collaborate with the management team and relevant departments to address brand-related issues, provide guidance, and support the implementation of brand plans.
• Effectiveness evaluation: Monitor the brand’s performance after implementing new brand strategies, assess results, and recommend necessary adjustments to ensure effectiveness.

Requirements:

• At least 5 years of experience working as Product (Brand) management role, marketing, brand consulting or similar positions.
• Experience in digital or in the professional service industry is preferred.
• Problem-solving, project management, interpersonal skills.
• Have knowledge of tools and digital tools to support brand management.
• Have a good sense of numbers and logical thinking.
• An attention to details and a never-satisfying attitude.
• Fluent in English.

Benefits:

• Salary: Negotiable.
• Contract: 6-8 months.
• Annual leave: 1 paid day off/ month, 1 paid day off for your birthday, and national holidays as per the law.
• Health insurance, social insurance, and other insurance types under legal requirements.
• Time working: 7 hours/ day, Monday to Friday
•  A professional, young, and dynamic working environment.
• A pantry with coffee machines and microwaves.
• A gaming lounge with billiards and table football amenities.
• Access to fully equipped work facilities and resources.
• Company trips and team-building activities: Sports Day, 8/3, Mid-Autumn Festival, 20-10, Christmas, Year-End Party, etc.
• Sports club: Weekly badminton sessions.