Responsibilities:

• SEO Strategy Development and Management
  • Building, proposing, and executing SEO strategies.
  • Collecting requirements, identifying and proposing the necessary resources for implementing SEO campaigns.
  • Keyword research, competitor & user content analysis; identifying and recommending content ideas or opportunities that can be used to improve the website’s SEO efforts.
  • Standardizing processes, optimizing on-page SEO, technical SEO, and internal linking.
  • Perform other tasks as requested by higher-level managers.

• Content and Website Optimization
  • Collaborate with IT and Content for optimizing SEO on existing websites and new projects following predefined frameworks.
  • Manage technical aspects of the website, including website speed optimization, URL structure, sitemap, and robot.txt.
  • Stay updated on Google’s trends and algorithm changes.

• Measurement and Reporting
  • Manage the reporting to track the progress and effectiveness of SEO campaigns.
  • Monitor and evaluate SEO performance using analytical and reporting tools, and take improvement measures based on data.

• SEO Team Management
  • Guide, train, and manage the SEO team members.
  • Develop and oversee work plans, task assignments; set goals and ensure team performance.
  • Monitor and evaluate the team’s performance, provide feedback, and make improvements when necessary.

Requirements:

• Experience:
• • Minimum 3 years of experience in the field of SEO, or a track record of at least 1 year as SEO team leader
  • Preference given to candidates with SEO experience in YMYL fields such as law, finance, and health.
• Expertise:
• • Bachelor’s degree in marketing, IT, or related fields.
  • Proficient in using keyword research and competitor analysis tools (Ahrefs, keyword planner, screaming frog).
  • Proficient in Google Analytics, Google Tag Manager, Google Data Studio, and Search Console.
  • Good reading skills in English, with the ability to reference industry-specific and English-language SEO materials.
  • Basic knowledge of HTML and Javascript.
• Skills:
• • Data collection and analysis skills.
  • Management and team leadership skills.
  • Attention to detail and precision.
  • A willingness to learn and a can-do attitude.

Benefits & Compensations

• Salary: Negotiable.
• Review salary: twice a year.
• Annual leave: 1 paid day off/ month, 1 paid day off for your birthday, seniority leave, and national holidays as per the law.
• Health insurance, social insurance, and other insurance types under legal requirements.
• A working week of 35 hours, 7 hours/ day, Monday to Friday
• Intensive training programs for expertise development, supported by the company
• Career advancement opportunities.
• Recognition and rewards for individual and team/ department achievements.
• Birthday bonus, 13th month salary, holiday bonus for Lunar New Year, etc.
• A professional, young, and dynamic working environment.
• A pantry with coffee machines and microwaves.
• A gaming lounge with billiards and table football amenities.
• Access to fully equipped work facilities and resources.
• Company trips and team-building activities: Sports Day, 8/3, Mid-Autumn Festival, 20-10, Christmas, Year-End Party, etc.
• Sports club: Weekly badminton sessions.